built different
BUP is built by people who value precision, performance, and progress. Our tyres are tested, retreadable, and developed to deliver low cost per kilometre across multiple driving contexts.
From long hauls to short urban stops, every BUP tyre is precision-engineered to deliver consistent traction, reliable handling, and longer mileage - without compromising grip, fuel efficiency, or performance.
People notice what works. And when a tyre performs like it should, word gets around. That’s the BUP standard - built different, and talked about for the right reasons.
WHAT DEFINES A BUP TYRE?
State-of-the-art facilities ensure uniformity at every stage - from mixing to curing. Every BUP tyre meets strict tolerances for concentricity, radial balance, and structural integrity.
Each BUP tyre undergoes full post-production testing, including X-ray inspection, radial run-out measurement, and high-pressure leak detection.
certified
All BUP tyres are benchmarked against international quality and performance metrics. Traction. Load balance. Casing durability. No compromises.
ANSWERS TO SOME COMMON
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