BEYOND
compromise
GRIP, QUALITY AND DURABILITY. Engineered with reinforced casings and advanced materials for optimal on-road and off-road performance.
BUILT FOR HARD MILES AND HARDER EXPECTATIONS
Every component of a BUP tyre, from rubber compound to Optimal Geometry, is designed to give drivers one thing:
BUP tyres are engineered for total handling confidence, whether you are braking under load, cornering at speed, or navigating unpredictable terrain.
With a tread life longer than most and casings built for retreading and regrooving, BUP helps fleets run leaner without cutting performance.
Fewer surprises. More predictability. With BUP, every trip runs closer to plan, powered by tyres you can count on.
Uncompromising utility. Every series we bring to you has been engineered to perform where it matters most - under load, over distance, and across the unpredictable.
performance, especially under pressure
Tyres face more than roads. They face load, heat, impact, and time. BUP tyres endure all of it, without compromise. From long-haul logistics to inner-city fleets, every BUP tyre delivers refined control, extended tread life, and the confidence that only comes from tyres built for the job.
life
Our tread compounds are formulated for resistance to abrasion and heat, with reinforced casings built to handle repeated stress without breakdown.
BUP tyre casings are retread-optimised with durable construction and heat management technology - supporting multi-life use and reducing cost per kilometre.
Advanced tread patterns provide excellent handling on highways, tight urban corners, and unstable off-road sections. Control remains consistent across axle positions.
see what happens when
see what happens when compromise isn’t an option
